Show Notes
133 WP Tonic Interview with Kai Davis Outreach Consultant & Author
We talk with consultant Kai Davis about podcast outreach and other forms of marketing.
Episode 133 Table of Contents
0:00 Intros
2:20 How does choosing a niche help you as consultant? How do you choose that niche?
3:56 Kai recommends The Positioning Manual by Phillip Morgan
https://philipmorganconsulting.com/authority-resource-center/the-positioning-manual-for-technical-firms/
4:33 What is digital outreach? How does digital outreach help you as a consultant?
6:41 Aligning the needs of the audience builder, the audience, and the audience guest (the outreaching business). How do you figure out how to align values for all three?
9:38 How important is it to nurture relationships within your industry?
10:56 Consulting is not a zero-sum game.
11:31 What prevents consultants from creating educational assets that will be valuable lead magnets?
15:49 Why it's vital to build a product ladder to allow people to engage with you at every price point.
18:08 Why is podcast outreach more important now than a few years ago?
20:55 It takes repetition for people to remember your brand.
21:44 Is appearing on other people's podcast a great way to get your feet wet before starting your own branded podcast?
24:24 What is the hidden benefit of having a podcast with guest interviews?
25:54 What is the Double Your Freelancing Academy? And what are some common mistakes that freelancers make?
28:55 Kai's background in consulting, and what would he tell his younger self about consulting?
33:34 Without clear positioning, it will be very hard to raise your rates or get return business.
35:47 How does Kai balance organic SEO and paid traffic? What changes does he see coming to both of these?
37:48 Without proper positioning, you are magnifying your problems in public.
38:21 Kai has a amazing story about spending money on advertising without having the other pieces in place.
40:05 Podcast outros. Find Kai at:
http://freeoutreachcourse.com/ and
http://doubleyouraudience.com/advice/
Find bonus content from this episode on the WP-Tonic website:
https://www.wp-tonic.com/podcast/133-kai-davis-digital-outreach-podcast/
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Links and resources mentioned during the episode:
The Positioning Manual by Phillip Morgan
https://philipmorganconsulting.com/authority-resource-center/the-positioning-manual-for-technical-firms/
Free Outreach Course
http://freeoutreachcourse.com
Expensive Problem
https://expensiveproblem.com/
Kai Davis Courses and Books
http://doubleyouraudience.com/courses/
Just Fucking Ship by Amy Hoy
https://unicornfree.com/just-fucking-ship/
The Outreach Blueprint
http://doubleyouraudience.com/outreach-blueprint/
Double Your Frelancing Academy
https://doubleyourfreelancing.com/academy/
Brennan Dunn
http://brennandunn.com/
https://twitter.com/brennandunn
Double Your Freelancing (Website)
https://doubleyourfreelancing.com/
Double Your Freelancing Rate (The Book)
https://doubleyourfreelancing.com/rate/
Kai Davis Ask Me Anything
http://doubleyouraudience.com/ama/
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WP-Tonic is a WordPress support service, and also publishers of a twice weekly business-focused WordPress podcast where we talk with some of the most successful people in WordPress development and online marketing.
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