Show Notes
We'll look at what inbound marketing and content marketing are, and some examples of businesses using inbound and content marketing. We'll examine our own track records with content marketing, and look at if it has worked for our own clients or not.
If you do any form of online marketing or lead generation, this will be a discussion you don't want to miss.
Our panel for this show:
Adam Fout of Blue Steele Solutions
Bridget Willard of WordImpress!
Sallie Goetch of WP Fangirl
Jonathan Denwood of WP-Tonic
John Locke of Lockedown Design
Show Table of Contents
0:00 Intros
2:50 This week in WordPress stories
2:54 Pippin Williamson of Pippin's Plugins did a huge rundown of different page builders. What were your thoughts?
20:17 There is a theme on ThemeForest selling for $225. Will this be the first of many? Will this have any long-term effects on the theme market?
30:10 The main topic is "Does Content Marketing Really Work?"
31:30 What is content marketing?
33:05 How do you come up with content marketing ideas?
36:51 What happens when you have more ideas than time to publish content?
38:04 Keyword research can be a good way to drive your future content.
39:10 How do you create valuable content that stands out from the sheer volume of information being published?
42:49 Everyone is jumping on the content marketing bandwagon because their ads aren't working anymore.
44:05 How do you publish high-quality content on an aggressive schedule?
44:54 Companies who publish more often get more leads.
45:49 Id there a noticeable difference between companies that embrace content marketing and those who do not?
48:35 Content is king, but the end goal is to build a community or authority.
49:23 What difference does a consistent schedule make in content marketing?
50:43 Content marketing is a long-term game.
51:49 Do well-written case studies make people more likely to do business with you?
55:26 Voice is very important in creating content and resonating with customers.
59:09 Time for the podcast outros.
Get additional bonus content on the WP-Tonic website:
https://www.wp-tonic.com/podcast/130-does-content-marketing-really-work
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Other links mentioned during the show:
The Skyscraper technique http://backlinko.com/skyscraper-technique
HubSpot study on effect of publishing more content on website traffic http://blog.hubspot.com/marketing/blogging-frequency-benchmarks#sm.0001dcwomtvtyflc117m4a86dytzw
Shane Melaugh http://imimpact.com/
Brian Lee Jackson https://woorkup.com/
Robbie Richards http://www.robbierichards.com/
Give WP https://givewp.com/
Can WordPress Scale its Community Without Mentorship? https://wordimpress.com/can-wordpress-scale-community-without-mentorship/
Jen Miller at Need Someone To Blog https://needsomeonetoblog.com/
Robert Nissenbaum at Tactical Social Media http://tacticalsocialmedia.org/
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WP-Tonic is not just a WordPress maintenance service, but publishers of a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.
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