October 01, 2016

00:45:56

129 Chris Handy, CEO & Founder of Thinkhandy

129 Chris Handy, CEO & Founder of Thinkhandy
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129 Chris Handy, CEO & Founder of Thinkhandy

Oct 01 2016 | 00:45:56

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Show Notes

We sit down with Chris Handy, CEO and Founder of Thinkhandy to discuss sales funnels, inbound marketing, email marketing, and nurturing leads.

http://www.thinkhandy.com/

Show Table of Contents


0:00 Intros


0:37 What is inbound marketing? How does inbound marketing relate to the sales cycle?


1:40 Inbound marketing has expanded it's meaning to the point of dilution


2:09 People buy differently than they used to


3:00 Content creation has become more casual


3:31 Answering your customers questions online


4:50 Wanting to get questions answered without talking to a sales person


5:58 50% of sales in  B2B are made before you ever speak to the prospect


7:55 Easing into the sales funnel with email marketing


8:34 Every email marketing campaign is going to look different, depending on the business and audience


9:57 People get stuck on The Law of Demand


11:09 Don't be afraid to share unique content in email newsletters


12:20 Be more of a teacher


14:08 Curating and publishing content on a specific subject in your newsletter


16:28 Building a content machine from customer and client feedback


19:08 HItting customer objections head-on


21:00 Using human language and not jargon


22:45 Why do salespeople rush to close the deal


26:26 Matching customers to what they need


29:40 Your job is to take them to the next step of the funnel


31:30 You have to have quotas in sales teams, but realize they influence behavior


33:48 LeadPages buying Drip, and thoughts on automation


38:40 Tracking source of sales referrals is important


39:39 Comparing some of the email marketing solutions


41:02 How sales teams use a CRM to get a 360 degree view of a customer


42:05 Workflows and automated sequences in email marketing


43:13 Podcast outros


You can read more content from this episode on the WP-Tonic website:
 https://www.wp-tonic.com/podcast/129-chris-handy-thinkhandy/

 

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