Show Notes
In this round-table show, we go deep into SEO and what works in 2016 and what can damage your website's Google ranking. We look at black hat SEO techniques you should avoid, and outdated SEO myths that do more harm than good.
This week, we're talking black hat SEO, and the outdated SEO techniques you might be using that will do more harm than good for your Google rankings.
Our panel this week:
Jackie D'Elia https://jackiedelia.com/
Jonathan Denwood https://www.wp-tonic.com
Sallie Goetch https://www.wpfangirl.com/
John Locke https://www.lockedowndesign.com/
We have some weekly WordPress news stories that we hit in the first half hour:
1 - ButterBean Post Meta Box Framework 1.0 Released
https://wptavern.com/butterbean-post-meta-box-framework-1-0-released
2 - WordPress for Enterprise: Why Your Enterprise Business Should Use WordPress
https://kinsta.com/blog/wordpress-enterprise/
3 - Why customers want WordPress Page Builders
http://chrislema.com/want-wordpress-page-builders/
Show Table of Contents:
0:00 Intros
2:02 Weekly WordPress stories
2:05 Jason Tadlock releases ButterBean Post Meta Box Framework 1.0
6:40 Using WordPress for your enterprise business
17:20 Why do customers want page builders?
37:14 What are the crazy outdated SEO myths that people still believe?
38:10 Duplicate content / plagiarized content
38:40 Buying links / link schemes
39:30 Spam comments
40:00 Article spinning
40:15 Keyword stuffing / location + service keyword stuffing
42:25 Buying backlinks
44:20 Blog networks
44:46 Confessions of a Google Spammer https://inbound.org/blog/confessions-of-a-google-spammer
45:17 A link from a very reputable source can help your rankings
46:20 The meta keywords tag hasn't been relevant in years
46:56 Over-optimizing a site with very little content will look like spam
47:37 Duplicate meta descriptions
48:10 People don't want to hear that SEO takes time
48:40 Sallie's awesome tagline "SEO Is not a condiment"
48:50 Rebecca Gill's SEO Course
https://www.web-savvy-marketing.com/2016/02/learn-seo/
49:40 Internal linking also matters
51:12 How do you know who to trust when hiring a SEO expert?
52:00 Jackie has a great real-world story about how user experience makes a huge difference in SEO
55:15 You are optimizing your site for users, not Google
57:13 Google won't make money if they don't give people accurate results
58:40 Performance and mobile-friendliness are important for SEO
1:00:30 Some enterprise websites are still not mobile-friendly
1:01:25 We STILL don't design websites for mobile-first
1:03:05 Wix is still the dirt worst for SEO and user experience
1:05:23 Podcast outros
Subscribe to us on iTunes
https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2
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Read more content on the WP-Tonic website:
https://www.wp-tonic.com/podcast/128-black-hat-seo-outdated-seo/
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WP-Tonic is not just a WordPress maintenance service, but publishers of a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.