Show Notes
We look at what a marketing funnel is, and how they can help grow your business. Then we analyze how to build funnels in WordPress, methodologies for building funnels, and moving people down the funnel to close a sale.
At the top of the funnel is awareness, further down the funnel is interest, evaluation, and finally commitment, and closing the sale.
Our WordPress panel this week:
Adam Fout of Blue Steele Solutions
Sallie Goetsch of WP Fangirl
Jonathan Denwood of WP-Tonic
John Locke of Lockedown SEO
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Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting.
Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.
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Table of Contents for Episode 186
0:00 Podcast intros.
3:50 WordPress News Story #1: This (WordPress) community is not for the taking
12:14 WordPress News Story #2: Automattic to Host a Free, Remote Conference on Design and Exclusion on April 21
17:31 WordPress News Story #3: Transparency Report #26 – The Future of ThemeIsle and How Often People Change Themes
24:40 Main Topic: Marketing Funnels
24:44 The top of the funnel: Identifying potential customers and creating an avatar. Finding your target customers. Building awareness for people that they even have a problem that needs solving in the first place.
32:41 Other means of lead generation. Doing off-site and on-site marketing to build awareness. Moving from a generalist position to a vertical over time.
40:07 Lead nurturing: email marketing, reaching out to engaged prospects, looking at data, measuring engagement. Picking up the phone is still effective.
43:21 Establishing your niche. Following up with referrals, and communicating with the people who send you send referrals and inquiries.
47:57 Lead nurturing by focusing your content, curating similar content, and having a consistent newsletter. Great content is table stakes.
51:11 Comparison and consideration. Strategies for overcoming objections. Your proposal shouldn't be a pitch, but things you have already agreed on.
57:25 Podcast outros.
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Links mentioned during the show:
)The Art of Paid Traffic Podcast (Rick Mulready
https://www.youtube.com/watch?v=sHE0wmgljco8 Mile Final Battle
The Ultimate Customer Persona Template
Five ways your auto body shop can bring in more work (Go Daddy Garage)
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Find bonus content for this episode on the WP-Tonic website:
https://www.wp-tonic.com/podcast-episodes/
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Subscribe to WP-Tonic on iTunes
https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2
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WP-Tonic is both a WordPress maintenance and support service, and the publisher of a weekly WordPress business podcast.