Show Notes
We have a great WordPress round-table discussion with a great WordPress community panel. We begin the show discussing the biggest WordPress news stories of the week. Then in the second half of the show we discuss our main show topic "Website Redesigns: What Should You Consider?"
Our panel this week:
Jackie D'Elia https://jackiedelia.com/
Sallie Goetch https://www.wpfangirl.com/
Jonathan Denwood https://www.wp-tonic.com/
John Locke Lockedown SEO
Before the main topic, we looked at our two WordPress news stories of the week:
WordPress 4.6 "Pepper" Released
https://wptavern.com/wordpress-4-6-pepper-released-streamlines-plugin-and-theme-management
Us vs Them
https://wptavern.com/us-vs-them
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Main Topic: Website Redesigns, What Should You Consider?
Show Table of Contents:
0:00 Intros
2:30 News Story #1: WordPress 4.6 Released
10:41 News Story #2: Us vs Them
23:00 Why Do Businesses Need Website Redesigns in the First Place?
23:34 Mobilegeddon Is What Pushed Many People To Redesign Their Sites in 2015
28:02 Envy and Fear
30:23 Customers Judge Your Overall Business by Your Website
31:20 "Your copyright date is six years old!"
32:10 Even Regular People Notice Poor Website Usability
34:00 Why Large Companies Sometimes Have Horrendous Websites
34:30 Drive To Redesign Can Come From Comparing Your Website To Your Competitors
36:40 Redesigns Can Be Delayed Because of Bad Prior Experiences, or Decision Paralysis
39:50 Who Should You Ideally Be Looking For To Do a Website Redesign?
40:10 Pros and Cons of HIring Agencies, Solo Consultants, or In-House
42:10 Different-sized Businesses Have Different Budgets for a Website Redesign
44:54 A Proper Website Redesign Takes Time
46:15 Some Thoughts On Who NOT to Trust With Your Website Redesign
48:23 "At a certain price, they're just going to farm it out to a 12 year old".
48:54 A Good Agency Will Take Time To Ask Questions and Learn About Your Business
50:20 What Drives Jonathan Crazy About Developers Underestimating Marketing Sites
52:20 A Big Disadvantage To Hiring In-House For a Website Redesign
52:45 What Should You Be Planning For Leading Into a Redesign?
53:45 Some Compelling Reasons Why Your Consultant Should Be Doing A Discovery Phase
55:45 Without A Proper Roadmap, Your Project Will Likely Go Over-Budget
57:10 Most Clients Don't Know What Their Website Can Actually Do For Them
1:00:40 If You Have A Restricted Budget, You Must Have Restricted Expectations
1:02:00 Quality Over Quantity
1:03:00 Podcast Outros
Visit the WP-Tonic website for bonus content from this episode!
https://www.wp-tonic.com/podcast/119-website-redesigns/
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WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, and online marketing.