Show Notes
Our main WordPress topic is going to be "Email Plugins and Strategies for Email Marketing" We've also got three great stories from the WordPress community.
Our Panel
Sallie Goetsch: from Wpfangirl.com
Jackie D’Elia: from Jackie D’Elia Design
Kim Shivler: from Whiteglovewebtraining.com
John Locke: from Lockedown SEO
Our weekly WordPress news stories:
Headway Theme's Future Uncertain Amidst Financial Troubles
https://wptavern.com/headway-themes-future-is-uncertain-amidst-financial-troubles
Competition, Crisis Management, and the Community
https://serverpress.com/competition-crisis-management-community/
How To Create Accessible WordPress Websites
https://pagely.com/blog/2016/08/create-accessible-wordpress-websites/
Show Table of Contents:
0:00 Intro
2:26 WP News Story: Headway Themes in Financial Trouble?
13:27 WP News Story: How To Create Accessible WordPress Websites
18:21 Main Topic: Email Marketing Strategies, Plugins, and Services for WordPress
18:43 Why Do We Still Care About Email Marketing?
19:58 Does Email Marketing Make a Difference in Your Revenue?
20:40 Three Categories of Email Subscriptions
23:58 E-Blasts Get Deleted
25:44 Consistency and Schedule
29:30 Segmenting Your List and Reader Expectations
32:00 Long Form Emails and Drip Campaigns
35:40 What Kind of Email Services Should You Use?
36:25 Using Obscure or Niche Email Services
40:00 The Problem With Email Templates
43:17 Drip Campaigns in MailChimp
43:50 Using GetResponse
44:50 SendGrid and other SMTP servers for Transactional Emails
46:07 MailGun and Google SMTP for Transactional Emails
46:48 WordPress Plugins that use the Host Provided Email System
47:46 What is the Difference SMTP and wp_mail
49:05 What Do You Use For Email Signups?
50:40 Exit Intent Email Signup Boxes and Pop-ups
53:15 Compelling Lead Magnets
54:17 You have to have enough signup boxes to get subscribers
56:18 "You know how to take the reservation, but you don't know how to HOLD the reservation."
57:04 Different Lead Magnets for Different Content
Read the article:
https://www.wp-tonic.com/podcast/117-round-table-email-plugins-strategies-email-marketing/
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WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.