August 18, 2016

00:58:54

117 Email Plugins and Strategies for Email Marketing

117 Email Plugins and Strategies for Email Marketing
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups
117 Email Plugins and Strategies for Email Marketing

Aug 18 2016 | 00:58:54

/

Show Notes

Our main WordPress topic is going to be "Email Plugins and Strategies for Email Marketing" We've also got three great stories from the WordPress community.

Our Panel  

Sallie Goetsch: from Wpfangirl.com


Jackie D’Elia: from Jackie D’Elia Design


Kim Shivler: from Whiteglovewebtraining.com


John Locke: from Lockedown SEO

 

Our weekly WordPress news stories:

Headway Theme's Future Uncertain Amidst Financial Troubles


https://wptavern.com/headway-themes-future-is-uncertain-amidst-financial-troubles



Competition, Crisis Management, and the Community


https://serverpress.com/competition-crisis-management-community/



How To Create Accessible WordPress Websites


https://pagely.com/blog/2016/08/create-accessible-wordpress-websites/



Show Table of Contents:

0:00 Intro


2:26 WP News Story: Headway Themes in Financial Trouble?


13:27 WP News Story: How To Create Accessible WordPress Websites


18:21 Main Topic: Email Marketing Strategies, Plugins, and Services for WordPress


18:43 Why Do We Still Care About Email Marketing?


19:58 Does Email Marketing Make a Difference in Your Revenue?


20:40 Three Categories of Email Subscriptions


23:58 E-Blasts Get Deleted


25:44 Consistency and Schedule


29:30 Segmenting Your List and Reader Expectations


32:00 Long Form Emails and Drip Campaigns


35:40 What Kind of Email Services Should You Use?


36:25 Using Obscure or Niche Email Services


40:00 The Problem With Email Templates


43:17 Drip Campaigns in MailChimp


43:50 Using GetResponse


44:50 SendGrid and other SMTP servers for Transactional Emails


46:07 MailGun and Google SMTP for Transactional Emails


46:48 WordPress Plugins that use the Host Provided Email System


47:46 What is the Difference SMTP and wp_mail


49:05 What Do You Use For Email Signups?


50:40 Exit Intent Email Signup Boxes and Pop-ups


53:15 Compelling Lead Magnets


54:17 You have to have enough signup boxes to get subscribers


56:18 "You know how to take the reservation, but you don't know how to HOLD the reservation."


57:04 Different Lead Magnets for Different Content

Read the article:

 

https://www.wp-tonic.com/podcast/117-round-table-email-plugins-strategies-email-marketing/

 

=====================

 

WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.

Other Episodes