Show Notes
Tim Brown is someone that if you haven't heard of him yet, you soon will. A web designer, marketer, and WordPress fanatic from Minneapolis, MN, Tim has been building his personal brand while working full time at a local agency. Seriously, Tim publishes quality content like a beast, and has earned every bit of his success.
In this episode, Tim will share his experiences in both freelancing, organizing projects, SEO, and marketing your brand.
You can learn more about Tim at https://timbdesign.com/
Follow Tim Brown on Twitter: https://twitter.com/timbdesignmpls
Read Tim's book, WordPress Development For Noobs:
https://timbdesign.com/wp
It's a Code World (Tim Brown's podcast - highly recommended)
https://itunes.apple.com/us/podcast/its-a-code-world/id1002926993?mt=2
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Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.
Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.
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Table of Contents for Episode 167
0:00 Podcast intros.
3:31 Tim's origin story. How did he get into web design and development?
6:20 How does Tim address the three pillars of web projects (content, design, development)?
11:40 How does working for an agency and being a freelance web designer differ?
17:52 Building your personal brand and getting through The Dip.
22:25 Why Tim is not afraid to put the spotlight on other web designers in Minneapolis.
25:41 Thoughts on conversion rate optimization and SEO.
32:31 How does Tim display his value to prospects on his website to blow away his competitors?
37:20 How Tim structures his Statement of Work and Functionality Documents to prevent scope creep during a project.
40:36 Clients don't always fear high price. Here's what Tim does to make clients feel less fearful about working with him.
48:48 Tim's advice when it comes to SEO.
55:04 Podcast outros.
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Links mentioned during the show:
Snap Agency
SeanWes: The Overlap Technique
http://seanwes.com/podcast/052-the-overlap-technique/
http://seanwes.com/podcast/137-the-overlap-technique-a-crash-course/
The Dip (Seth Godin)
https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666
Press Release Rocket
http://www.pressreleaserocket.net/
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Find bonus content for this episode on the WP-Tonic website:
https://www.wp-tonic.com/podcast/167-tim-brown-freelancing-seo/
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Subscribe to WP-Tonic on iTunes
https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2
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WP-Tonic is both a WordPress development and support service, and the publisher of a weekly WordPress business podcast where we talk to some of the brightest minds in web development, online marketing, and business.