Show Notes
Social media consultant Mojca Marš returns to tell us all about Facebook ads and why they are so effective.
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Table of Contents for Episode 165
0:00 Podcast Intros
2:53 What things is Mojca applying in her business that's allowing her to double her income from last year?
4:34 Why Mojca recommends Facebook ads above other social media lead generation channels.
6:20 The reason you would want to invest in Facebook advertising for content promotion.
8:26 What is the Facebook Pixel? And why should you have that on your website?
13:14 More on pay-per-actions in Facebook advertising.
14:39 What you need to know about boosting posts on Facebook.
19:11 Did you know that you can import your email list to Facebook and create a Custom Audience from that?
21:38 You can also create a lookalike audience from that uploaded email list.
22:54 Some useful information about Lead Ads on Facebook.
28:35 What are some of the resources that Mojca recommends for Facebook training (outside of Super Spicy Media)?
32:36 The value of testing different ad campaigns on Facebook, and predicting campaign success.
35:14 Should you use long form content in Facebook campaigns?
37:54 Whats a good guideline for the text on image ratio?
40:51 Podcast outros and where to find Mojca on the web.
Mojca's email course on Facebook advertising:
http://superspicymedia.com/fbads/
Mojca Marš on Twitter:
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Links mentioned during the show:
AdEspresso Academy
https://adespresso.com/academy/
039/040 WP-Tonic: Jon Loomer Interview Part 1 & 2
https://www.wp-tonic.com/podcast/jon-loomer-long-game-part-1/
https://www.wp-tonic.com/podcast/040-wp-tonic-jon-loomer-interview-part-2/
Leadpages Facebook Advertising Course
https://lps.leadpages.net/facebook-advertising-course/
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Find bonus content for this episode on the WP-Tonic website:
https://www.wp-tonic.com/podcast/165-mojca-mars-facebook-ads/
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