Show Notes
This Week We fun and insightful Interview with Lee Jackson host of the WP Innovator podcast & the owner of a highly successful WordPress development agency that exclusively only works with other digital agencies.
You can find Lee at his website: http://leejacksondev.com/ .
Be sure to check out his podcast at: http://leejacksondev.com/podcast/ .
Table of Contents for Episode 145
0:00 Podcast intros
1:15 Lee Jackson Dev is an agency for print and design agencies. How does Lee find those perfect clients?
3:50 What is the big advantage for design-focused agencies to bringing in Lee's agency as a trusted partner?
6:20 What is one of the most surprising things that Lee has found partner agencies want him to do?
7:45 What are the big differences between a freelancer and a bona fide agency when it comes handling a client brief?
9:55 How did Lee earn the trust to be in client meetings with partner agencies (who own the client relationships)?
12:04 Is there ever a reluctance with agencies to have a subcontracting or partner agency come into the client meetings?
13:23 Bobbins and biscuits.
13:58 Why are many web agencies not that great at writing briefs?
17:46 What to do when the client doesn't want to invest in a brief. How Lee writes user stories into his briefs, and making it part of the technical specs.
21:53 The origin story of Lee Jackson Dev.
24:54 How does the role of an agency founder /owner change as the agency grows?
27:21 What does Lee's agency hiring process look like?
29:30 What are the most common mistakes when it comes to project management in web agencies?
31:42 The biggest financial mistake that agencies make in web design projects.
32:21 One huge mistake (opportunity?) for web agencies when they hand off the design to the developers.
34:03 Why underbidding hurts web design projects so much. How a Statement of Work helps prevent scope creep.
38:15 How does Lee feel about paid discovery? What about the tender process? (Similar to RFP).
40:57 The tendering process leads to chronic underbidding.
41:42 Podcast outros
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Find bonus content for this episode on the WP-Tonic website:
https://www.wp-tonic.com/podcast/145-lee-jackson-wp-innovator/
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https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2
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WP-Tonic is both a WordPress maintenance and support service, and also publishers of a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development and online marketing.