Show Notes
We sat down with Matt Inglot of the web agency Tilted Pixel, the Freelance Transformation podcast to talk about growing an agency, how to get web clients, and the benefits of having a podcast.
Show Table of Contents:
0:00 Intros
1:11 Matt's origin story and founding Tilted Pixel
3:00 Burning the candle at three ends
3:28 Early missteps in running an agency
4:16 Figure out your Why
4:47 Don't copycat others; they may not be doing what's best for longevity
5:52 Find a mentor who has already done what you want to do
7:15 By trying to serve everyone, you serve no one (well)
7:54 Set minimum projects budgets!
9:01 Deliver results for a specific subset of the market
10:56 Step One: Establish the problem you are solving
11:27 Find out more about the business, then identify the pain
13:43 How do you know when it's time to grow your agency?
15:45 When you are a solo freelancer, you may not be charging enough - but not for the reasons you may think
18:11 If you hire employees, you must be ready to grow in a big way
19:35 Does having a larger team really make it easier to win larger projects?
22:13 What does Matt look for when hiring contractors or employees?
23:04 The one thing that will end your working relationship with an agency
24:56 What are some marketing strategies that work for web developers?
26:10 The marketing channel that you can most easily dominate in your local market
28:37 Client generation strategies, and when they work
29:31 When client generation strategies don't work
31:37 The real reason times are tough for generalist web shops right now
34:04 Have a repeatable strategy for attracting clients
34:40 "If you're a freelancer, you only need about three to ten clients a year".
36:34 What inspired Matt to target consultants and freelancers with his podcast
38:14 Building a network through a podcast
39:59 Podcast outros
Be sure to catch bonus content from this episode on the WP-Tonic site at https://www.wp-tonic.com/podcast/124-wp-tonic-matt-inglot-of-titled-pixel-on-building-a-micro-agency-and-podcast/
Guest:
Matt Inglot
https://freelancetransformation.com/
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