November 12, 2026

00:59:05

#1035 - WP-Tonic Show: How To Build A Successful WordPress-Based Business

#1035 - WP-Tonic Show: How To Build A Successful WordPress-Based Business
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups
#1035 - WP-Tonic Show: How To Build A Successful WordPress-Based Business

Nov 12 2026 | 00:59:05

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Show Notes

Today's guest is Blake Whittle, owner and founder of Backline — a white-label WordPress design, development, and hosting company that manages around 300 websites for agencies and their clients — and the owner of Infinite Uploads, the plugin that offloads your WordPress media library to the cloud so your site stays fast without expensive hosting upgrades.

Blake's journey with WordPress started back in 2014 when he was still in high school, and he's been building his business ever since — including acquiring Infinite Uploads in 2024, a plugin that now serves a growing community of over 120,000 active installs.

In this episode, we talk about what it really takes to run a white-label WordPress business, how offloading media to the cloud can save you from unnecessary hosting upgrades, and the future of WordPress media management.

With Special Guest Blake Whittle, Owner of Backline and Infinite Uploads 120,000 active installs.

https://backlineweb.com

https://infiniteuploads.com

https://www.linkedin.com/in/blakewhittle/

@BlakeWhittle7

Data SEO

#1 - Blake, how did you get into the world of WordPress and the niche of white labelling support for agencies?


#2 - What have been some of the most successful lead-generation strategies you have used that you can share with the tribe and that have helped you grow the business?


#3 - How has AI affected Backline over the last 18 months?


#4 - What led you and your team into the WordPress Plugin/SaaS space with Infinite Uploads?


#5 - What are your thoughts on the future of WordPress in a World of AI?


#6 - Blake, if you could go back to the beginning of your career journey, what advice would you give yourself?


InfiniteUploads

infiniteuploads.com

One Plugin. Complete Control of Your WordPress Media.

Offload storage, optimize delivery, and organize your entire media library with one WordPress plugin that keeps your website fast and your workflow simple.

Cloud Media Offload

WordPress Video Hosting

Automatic Cloud Storage
.

PROMO CODE: WPTONIC – 3 months free of any of our business plans


---------------------- Sponsors of The Show -------------------


Jetpack - https://f0k0.short.gy/97gIS8

Ninja Forms - https://f0k0.short.gy/97gIS8

WP-Rollover - https://f0k0.short.gy/97gIS8

LifterLMS - https://f0k0.short.gy/97gIS8

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Jonathan Denwood & Kurt von Ahnen

Jonathan Denwood

https://www.wp-tonic.com

https://manananomas.com

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