October 29, 2026

00:55:30

#1033 - WP-Tonic Show: Lessons Learned in Building a Business To Help Nonprofits

#1033 - WP-Tonic Show: Lessons Learned in Building a Business To Help Nonprofits
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#1033 - WP-Tonic Show: Lessons Learned in Building a Business To Help Nonprofits

Oct 29 2026 | 00:55:30

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Show Notes

Lessons Learned in Building a Business That Helps Nonprofits

With Special Guest Steve Latham, Founder and CEO of GivingIQ

We make it easy to donate appreciated assets including stocks, crypto, donor-advised funds and IRA gifts.

https://givingiq.com

https://www.linkedin.com/in/stevelatham/

Want to launch a nonprofit-focused business? These hard-won lessons learned in building a business to help nonprofits will save you time

In this show, we share key lessons from building a business dedicated to supporting nonprofits. Discover practical strategies and valuable insights that can transform your approach to nonprofit collaborations. From understanding funding challenges to fostering community engagement, we share real-world experiences that can guide your efforts. Join us and uncover essential tips to empower your mission.


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#1 - Nonprofits leave billions in non-cash gifts on the table every year. Why?


#2 - What did running digital marketing startups teach you that most nonprofits ignore?


#3 - What's the biggest marketing mistake you see companies make when marketing to nonprofits?


#4 - How do you market something as "unsexy" as tax-smart stock giving?


#5 - What's the one marketing move that most moves a nonprofit's fundraising?


#6 - Steve, if you could go back to the beginning of your career journey, what advice would you give yourself?


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Jonathan Denwood & Kurt von Ahnen

Jonathan Denwood

https://www.wp-tonic.com

https://manananomas.com

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