Show Notes
What It Takes to Run a Successful Digital Marketing Agency in 2026
Learn what it takes to run a successful digital marketing agency in 2026—proven strategies, tools, and tips to scale your business.
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In this insightful show, we explore the essential strategies and skills you need to run a digital marketing agency successfully in 2026. Discover how emerging technologies, evolving consumer behaviors, and data analytics are shaping the industry. Join us as we interview industry experts and share best practices to elevate your agency.
With Special Guest Jake Hundley | CEO at Evergrow Marketing | Co-host of The Agency Growth Podcast
https://jakehundley.com
https://evergrowmarketing.com
https://www.agencygrowthpod.com
https://www.linkedin.com/in/jake-hundley
@EvergrowMktg
#1 - Is niching dead?
You and Cody have only served landscaping and lawn care companies since 2019. Some people say AI makes generalist agencies viable again. Are they wrong, or is niching down now overrated?
#2 - Is Google Ads worth it anymore?
You called this "The Worst Year for Google Ads". Be honest: is Google quietly taking the money agencies used to make, and should agencies still be building their business on it?
#3 - Why agencies undercharge:
After your talk with Jasmine Sotiropoulos about undercharging for creative work, let me ask it plainly. Are most agency owners undercharging because of the market, or because they're scared to ask for more?
#4 - Can the owner ever step away?
You've argued that quality suffers when owners step away. So is the "passive agency owner" dream a myth people should stop chasing?
#5 - The "AI slop" jab:
Someone on Reddit called you guys "AI slop" (same iHeart listing), and you've just done an episode on agency brand voice. Did that hurt? If everyone uses the same AI tools, is a "brand voice" just marketing talk now?
#6-Jake, if you could go back to the beginning of your career journey, what advice would you give yourself?
---------------------- Sponsors of The Show -------------------
Jetpack - https://f0k0.short.gy/97gIS8
Ninja Forms - https://f0k0.short.gy/97gIS8
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LifterLMS - https://f0k0.short.gy/97gIS8
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Jonathan Denwood & Kurt von Ahnen
Jonathan Denwood
https://www.wp-tonic.com
https://manananomas.com
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